Who Am I?
My name is Chris McLeod and I run a lucrative website that provides detailed information on accounting and related finances. I am an accountant by trade but about 6 years ago my firm was downsizing and unfortunately I didn’t make the cut. At the time it seemed like the end of the world, but I very quickly realized that my job loss was a blessing in disguise and an opportunity that I needed to take advantage of.
A Blessing In Disguise
When I was let go from the firm I was given a substantial severance package to compensate and buy me some time while I secured another position. Yet after about a week of light job searching I decided that I didn’t really want to hop back into a corporate job and should first try my hand at my own business. Realistically I probably wouldn’t have another opportunity to build a business while still getting a steady stream of income, so I knew that it was now or never.
I love accounting and knew from experience that internet resources for accurate and consumer friendly accounting information was definitely lacking. This was my market niche: fill the void and provide complete and accurate accounting information that is easy to understand. My wife Linda was very supportive when I told her my plans and she jumped on board to help me with the design side of my website (she is a web designer by trade!).
Within about a month of having posted the site it was gaining in popularity. I knew that traffic volume was the key to making any money off of the site. I signed up with Google AdSense who posted their own ads on my site and would pay me based on the amount of clicks they received. To further encourage people to come to my site, every day I would add new information and I even started a financial blog and Q&A where people could ‘Ask Chris’ any accounting or finance questions they had. By about 3 or 4 months I was making 300 dollars a day in sheer profit and working from home!
I was very quickly gaining a regular clientele base and advertisers started to approach me because they saw the marketing potential based on the sheer volume of traffic that visited my site each and every day. With these new ads on my site I was now making another $50 a day without doing anything extra.
My Current Work Day
My work day is a lot shorter than it used to be. I no longer have the stress of commuting or having to put on a suit every day. And best of all is that I have more time to spend with my wife Linda, and when we have kids in the not too distant future, I will have a lot more time to spend with them too!